More Heinous Stuff

I just saw a picture of the new watch offered by Zenith, the high-end Swiss watch company that makes the amazing El Primero in-house chronograph. The El P is the chrono that until recently also sat in such high-dollar watches as the Rolex Daytona.

three things came to mind-

if you want something 'wacky' get an alain silverstein. (sp?)
when did rubber and plastic become high-end watch materials?
this watch would be stunning. if you were on mescaline.